Here are three compelling reasons why commissioning a copywriter to write your website content/blog/introductory emails/newsletter/business case studies/you-name-it-they’ll-do-it really and truly can make your business more successful:

1. Effective, accurate writing is a professional skill

Everything, but everything in business is about communication. How do you communicate to people about your business and how it can help them? You talk to them. Or, if you want to talk to a lot of people at once, you write to them. You write content for your website, so visitors know who you are, what you do and why and how you do it. You write blogs and newsletters to keep them interested in you and what you’re doing, so they don’t forget about you. You write introductory emails to say hello to new people who will hopefully become new customers. Writing is a key skill. Every word counts. Grammar and spelling count. You need to get it right. If you don’t, people will jump off your site or blog or newsletter faster than you can write the word ‘dodgy’.

2. Copywriters have the skill to write effective, accurate copy

Copywriters have the expertise and skill to get it right every time. We know our grammar. We know our spelling.  We won’t get ‘its’  and ‘it’s’ mixed up. There won’t be a whiff of the greengrocer’s apostrophe. No hesitation about whether to use ‘practice’ or ‘practise’, ‘affect’ or ‘effect’. We know how to treat collective nouns. Not only that, but we know how to capture just the right tone and style for your specific audience. We will sweat blood looking for that perfect word or phrase to appeal to the people whose business you want to attract, and we will not give up until we find it.  It’s a sort of ‘copywriter’s honour’ thing. We soak in our baths at night or sing in our showers in the morning while our minds are simmering away, searching for the perfect metaphor or simile or image that will hook your clients and land them (and keep them) on your website.  We think about your brief while we’re driving. We think about it while we’re cooking. Can you honestly say that you can give your own writing that amount of near-obsessive attention?

3. Use a copywriter and free up your time to run your business

This is the best bit. You don’t have to do any of the blood, sweat and tears stuff yourself, because a copywriter will take it off your shoulders. And while we are thinking in our near-obsessive way of how to get your message across while we are cooking, showering, bathing, driving (or who knows what all else) then you are free to get on and network with other people, build new contacts and develop lots of lovely new business. Or deal with accounts. Or recruit new staff. Or sort out the myriad of other things that take up your time and attention.

So the next time you’re faced with a blank page and a blank mind because you have so many other things to do (and, although you hate to admit it, you know your spelling is a bit dodgy), get a professional copywriter to help. Free yourself up to spend time on actually running your business and getting out there and winning new business.

Thanks for reading this.  What are your views?